Week One:

The Hard Sell Promo Read

What is a hard sell? In layman terms, it's when you use maximum pressure to sell, trying hard to convince the customer to buy.

Example: "He was giving us the hard sell. He almost forced us to sign the contract."

In voice-over speak, it means to be aggressive in your delivery. Energetic, and possibly slightly louder in volume.

The goal in the hard sell read is to drive the product home quickly and abrasively to the consumer.

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